Building a Business with Aquatic Therapy  


Presented by:
Keitoria LaCount, OTR/L, DOR, Owner of Holistic Occupational and Physical Therapy

Starting a new therapy practice and building a patient base can be a daunting proposition, but offering aquatic therapy can be the difference that gives an entrepreneur a competitive advantage.

In this webinar, Keitoria LaCount, OTR/L, owner of Holistic Occupational and Physical Therapy, will share the ways that she and her team have been able to build a successful private practice utilizing aquatic therapy in a small space.

Keitoria will review the challenges of starting a new practice and the tactics used to overcome obstacles. She will also discuss the benefits of incorporating aquatic therapy into a business model to induce revenue. She will share strategies for using the program to bring in new patients and optimize patient retention.

attendees will learn:

  • How to use aquatic therapy to build an outpatient private practice
  • How to progressively expand an aquatic therapy patient base
  • How to effectively navigate medical insurance reimbursement


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Keitoria LaCount, OTR/L, DOR, is the owner of Holistic Occupational and Physical Therapy in Atlanta, GA. Keitoria is a graduate of Florida A&M University in Tallahassee, FL where she earned a Bachelor of Science in Occupational Therapy. She is a licensed therapist in the state of Georgia and is national board certified. Keitoria has held licenses in Pennsylvania and New Jersey where she has gained extensive experience in outpatient rehab, inpatient rehab, transitional care/swing bed rehab, school system rehab, mental health and aquatic therapy. In total, she brings 13 years of experience to Holistic Occupational and Physical Therapy. Keitoria is creative and inventive as she provides treatments that suit her patients’ special needs. She specializes in the rehabilitation of neuromuscular upper extremity conditions, post-ops and post cerebral vascular accidents.