How to Make Aquatic Therapy Profitable



Presented By:  Veronica Paquette, PT, Owner of Essex Aquatic & Rehab Center

How to Make Aquatic Therapy Profitable


Are you contemplating starting an aquatic therapy practice? Wondering if it will work financially? This webinar will help you compare possible monthly expenses and potential generated income. With the ever changing reimbursement rates, there will be ideas to help generate additional revenue to your business outside of physical therapy income. It will also review maintenance requirements for a small therapy pool. Numbers will be shared for a small rural outpatient physical therapy practice that installed two therapy pools that show how this business continues to grow on a yearly basis. Following this webinar you should be able to determine if you will yield a return on investment with installation of a therapy pool at your facility.


Attendees will learn:

  • How to calculate Return on Investment on the purchase of an aquatic therapy pool
  • Average reimbursement rates for a typical aquatic therapy session
  • How costs of owning a pool compare to renting space
  • Average monthly expenses vs. monthly income for a typical aquatic therapy program
  • Creative programming to increase income
  • How to effectively market a new aquatic therapy program
All of this information will be supported with case studies from Mike Studer's cutting edge rehabilitation clinic.
Expand Your Business by Offering Aquatic Therapy for the Aging Athlete

In this webinar participants will receive an introduction to the principles of aquatic therapy, with specific applications for pediatric client populations.  There will be additional focus on physical therapy care planning for children including land to water transitions, treatment considerations, and documentation.


Participants will be able take the following away from this presentation:


  • The properties of water that are beneficial for pediatric therapy
  • What pediatric populations can benefit from aquatic therapy
  • What treatment considerations and precautions/contraindications exist for this population
  • How and when to transition between water and land therapy
  • How to effectively document aquatic therapy
  • What equipment can be used to enhance therapy sessions
  • How to make sessions fun for kids


All of this information will be supported by case studies from Cindy’s aquatic therapy program at Children’s Hospital of St. Paul.


What Past Webinar Attendees are Saying:



“I love and appreciate that you are doing this. It is information that I would otherwise not have access to, so I appreciate the format. The speaker was good, and she hit on some things that we could use. Thanks!”


- J.O. (webinar previously attended: "Bridging the Gap from Land to Water," presented by Kim Eichinger)

What Past Webinar Attendees are Saying:


Veronica Paquette is a physical therapist and owner of Essex Aquatic & Rehab Center in Essex Junction, VT.  Veronica graduated from the University of Vermont with a BS in Physical Therapy and is certified in Aquatic Rehabilitation. She is a member of the American Physical Therapy Association and the APTA Aquatics Section.  She has been certified through the Aquatic Therapy and Rehab Institute since 1997 and through the Postural Restoration Institute since 2010.


Practicing in the physical therapy profession since 1990, Veronica has developed a passion for treating patients in the aquatic medium. Opening the doors to her own private practice 12 years ago and adding private therapy pools has allowed her ability to continue to pursue her passion of treatment in the aquatic medium.


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